Communications Development & Effectiveness

Advertising exploration/testing

• Pre-production “disaster check” creative exploration, and post-production in-depth creative review
• Advertising concept and message testing
• Advertising tracking, including advertising awareness, comprehension and attribute communication measurement, and comparisons to competitive benchmarks

Promotion evaluation

• Pre-post/test-control designs
• Volumetric analysis of promotion impact
• Promotional effectiveness comparisons and fine-tuning

Other brand communication assessments

• Marketing collateral evaluation
• Website usability
• Packaging assessment