Communications Development & Effectiveness
Advertising exploration/testing
- Pre-production “disaster check” creative exploration, and post-production in-depth creative review
- Advertising concept and message testing
- Advertising tracking, including advertising awareness, comprehension and attribute communication measurement, and comparisons to competitive benchmarks
Promotion evaluation
- Pre-post/test-control designs
- Volumetric analysis of promotion impact
- Promotional effectiveness comparisons and fine-tuning
Other brand communication assessments
- Marketing collateral evaluation
- Website usability
- Packaging assessment